Before you begin
Before starting your campaign scan, we'll ask a few questions about your campaign, audience and context. This information helps generate a more accurate interpretation risk assessment.
What you'll need to share
- Campaign description and summary
- Materials such as copy, images, video or audio
- Campaign objectives and desired audience action
- Audience details and targeting criteria
- Any additional context, risks or constraints
What the scan checks for
- Political sensitivity
- Cultural context
- Message clarity
- Potential risks or unintended interpretations
What you'll receive
- Overall campaign risk score
- Audience-specific interpretation insights
- Identified risk areas
- Recommendations for improving campaign resilience before launch
The more detail you provide, the more tailored your results will be.
Prepare your information offline
Download the master template, fill in the “Your answer” column, then re-upload it below to autofill the scan.