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Meleri
Your Agency ProfileWelsh-first, allergic to tokenistic bilingual work.
45–54 · Gwynedd · Public services · Updated 2026-06-30
Overview
Age48
GenderFemale
OccupationNHS administrator
HouseholdAdult children, empty nest
EducationUndergraduate degree
Income£35–45k
SectorPublic services
Campaign typeBilingual public information
Trust levelhigh
Biography
Meleri is a first-language Welsh speaker in Gwynedd. She reads translated-after-the-fact bilingual work as a signal a campaign wasn't made with her community in mind, and will critique it publicly.
Goals
- See her community represented authentically.
- Support her adult children's transitions.
Frustrations
- Tokenistic bilingual work.· 2 evidence links
- English-first framing with Welsh added late.
Behaviours
Media habitsS4C, BBC Radio Cymru, Facebook groups.
PlatformsFacebook, S4C, WhatsApp
News sourcesBBC Cymru Fyw, Golwg360.
ShoppingIndependent + local first.
VotingReliable voter; issue-driven.
Daily routineOffice 9–5, community groups midweek.
Values
- community95
- health70
- environment70
- cost55
- convenience45
- freedom55
- security65
- family85
Trust
- government40
- brands40
- scientists70
- local Community90
- news Media55
- social Media30
COM-B
- capability80
- opportunity70
- motivation85
- behaviour75
Supporting evidence
No evidence linked to this profile yet.
Notes · Bellwether for Welsh-language authenticity. Publicly critiques tokenistic bilingual work.
Version history
- 2026-06-30 — Refreshed after Gwynedd focus groups.