Transport for Wales

Every Journey Counts

Encouraging short-journey mode shift from car to bus and rail across South Wales corridors.

Sustainability & Environment26–3536–45Scanned 2026-07-12AI confidence 64%hero-artwork.pngcampaign-brief.pdf

Campaign performance

CTR (%)ClicksLikesSharesReachImpressionsWatch time (s)Link visitsConversion rate (%)

Survey / interview findings, emotional response, memorability, trust, comprehension, behavioural intent

Closing the feedback loop: verified post-launch evidence improves how future campaigns are analysed.